A Fun-Loving, Glitter-Obsessed Blueprint
Where real people, real crafts, and real connections unite
Why This Brand Strategy Matters
Recruit More Workshop Participants
Break 'I'm not crafty' myth
Boost Private Party Bookings
From birthdays to corporate
Clarify Messaging
Nobody should say "Wait, you do workshops too?"
Expand Reach
Families, transplants, tourists—everyone needs color
Strengthen Digital & Content Marketing
Show off real successes
Who We Are & Where We're Headed
One-Liner
"We help anyone—from the 'I can't even' types to curious makers—tap into their creativity, ditch the pressure to be perfect, and get inspired."
Mission
Spar
k creativity, spark connection—do it in a space where mistakes are celebrated, not hidden, and where every single person gets to feel like "Hey, maybe I AM creative!"
Vision
Imagine a world where nobody is shy about picking up a paintbrush or a glue gun. Where that old school art-class trauma is kicked to the curb, replaced by laughter and confetti. That's where we're headed—one workshop, one event, and one unstoppable glue stick at a time.
Our Glitter Squad (Audiences)
3.2 Disconnected/Uninspired Folks
Who They Are:
The people stuck in a rut, feeling bored, overwhelmed, or both, but still longing for something fun.
Maybe they just moved to Fargo and are scrolling the depths of the internet looking for something—anything—different.
What We Want Them to Do:
- Take the First Step by dropping in for a "crafty happy hour" or trying a DIY download.
- Go Deeper by checking out the workshop schedule and signing up for one to see just how energizing it is to make something with your own two hands.
Micro-Story:
Been feeling like your life is an endless loop of work, TV, and sleep? We feel you. Unglued is your detour from the mundane. One step inside, and you'll swap boredom for giggles, meet new pals, and walk out with a giant grin—and maybe paint under your nails.
What Sets Unglued Apart?
The Only Statement
"Unglued is the only craft playground where real-life messiness, glitter explosions, and supportive high-fives fuse into an experience you'll be bragging about for weeks."
Brand Personality & Tone of Voice
Adjectives
Fun, Encouraging, Quirky, Inclusive, Energetic
Tone
Chatty, down-to-earth, brimming with warm enthusiasm
What Sets Unglued Apart
Real-Life Experience
Bringing "I'm not creative!" folks into the fold—and proving them wrong in the best possible way.
Authority
15+ years of experience, 20,000+ workshop attendees, and 1,500+ successful workshops, we've helped countless people discover their creative spark.
Guided, Not Graded
Workshops are about camaraderie and exploration, not grades or critiques.
Community Spirit & Local Pride
We're not here just to craft; we're here to connect makers who reflect our city's vibrant, slightly offbeat culture.
Playfulness & Connection
More than just teaching crafty skills, Unglued is about bettering lives through the playfulness of craft and creativity. Celebrating creativity to reclaim joy, build life-long relationships, and foster a sense of belonging in a f*d up world.
A Hero's Journey: Unglued-Style
Hero (Customer)
Overworked parents, clueless crafters, new-in-town transplants
Problem
"I'm not creative!" or "Where do I even start?"
Guide (Unglued)
Empathy + authority (thousands of workshops, confetti cannons)
Plan
Step in, try something new, laugh at mistakes, leave proud
CTA
"Come on in and craft!" or "Book your private party"
Success: Rediscover creativity, gain new friends, sparkle for days
Failure: Scroll socials at home, missing out on the fun
Sample Messages & One Fun Idea
Workshops
"Turning nervous newbies into crafting rockstars—no experience required."
Private Parties
"Swap spreadsheets for paint palettes. Watch your team become the talk of Monday morning."
Corporate 'Creative Rehab'
Perfect for teams that are done with scavenger hunts. Let them bond over real creativity.
All the channels!
Website
Keep it fun, bright, and user-friendly. Feature real workshop snapshots, big calls-to-action for "Workshops," "Shop," and "Private Events."
Write with the same warmth you'd use telling your best friend about a cool weekend plan. Offer exclusive peeks, disclaim it's okay to "screw up," and remind them how good it feels to make something with a group.
Social Media
This is your backstage pass—show behind-the-scenes looks, time-lapse videos of workshop setup, or maker spotlights. Embrace memes or Reels capturing the "craft fail to craft win" journey.
Video Content
Quick how-to's, friendly invites from staff, or recaps of successful events. Authentic iPhone vids can be as charming as polished stuff.
Seasonal Roadmap: 4 Quarters of Fun
Q1: Kickstart Creativity
New Year's events, highlight workshop success
Q2: Build Momentum
Spring Retreat, local maker spotlights
Q3: Growth & Community
Outdoor classes, big membership push
Q4: Holiday Cheer & Reflection
Holiday workshops, local gift guide
Where We Go From Here
Foundation
Use this strategy as foundation for all messaging (workshops, store promos, social).
One-Liner
We'll refine our one-liner from the doc (multiple options exist).
Marketing Calendar
We have a marketing calendar that can be adapted each month.
AI Prompts
AI prompts are available to help create monthly social posts in Unglued's brand voice.
Remember, the joy is in the making, the laughter's in the mess, and we want everyone to leave with a story."
Unglued Brand Strategy